Everything takes far longer than you think it will. We can do anything but we can't do everything.
- Todd Howard, creative director of Skyrim

People’re a nestful of needs. Dull needs, sharp needs, bottomless-pit needs, flash-in-the-pan needs, needs for things you can’t hold, needs for things you can. Adverts know this. Shops know this. Specially in arcades, shops’re deafening. I’ve got what you want! I’ve got what you want! I’ve got what you want!
- David Mitchel, Black Swan Green, 2008

The number of people who are willing to start something is smaller, much smaller, than the number of people who are willing to contribute once someone else starts something
- Clay Shirky, Here Comes Everybody, 2008

Now when you spend an hour surfing the web, the first thing researchers want to know is: Hey, where did that hour come from, anyway? It came out of your life, that's where."
- Don Peppers, foreword to Permission Marketing

Not “How do we use the cool new tools to support our existing structure?” but “How do we become an organisation that thrives because of the new marketing?”
- Seth Godin, Meatball Sundae, 2007

Our focus should be not on emerging technologies but on emerging cultural practices
- Henry Jenkins, Professor of Comparative Media, MIT and author of Convergence Culture

Flash was created during the PC era – for PCs and mice... But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short... New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.

- Steve Jobs, Apple.com, April 2010