Hypescape - Music Work - Jack Wallington

I began working in online and mobile in October 1999 with record label Jive Records and I went on to work on countless music projects, the most notable of which included:

Official artist websites, micro-sites, ecards and enewsletters for major record labels Sony & BMG, Warner Music, Universal and independent label Jive Records.
News, interviews and reviews for online and offline music magazines.
Copy and editorial for artist merchandise including official artist books and games.

In total I helped promote over 25 singles which included 3 x No.1 singles and 20 x Top 5 singles, 6 albums including 3 x multi-platinum No.1 albums selling in excess of 30 million records and sell-out tours totalling well over 1 million concert tickets sold.

Example

One of my earliest projects was for the Brit Award winning pop band Steps who entered the Guinness Book of Records for having the most successful tour in UK music history and, bizarrely, for having the biggest selling UK single never to enter the top 10.

I ran their website, microsites, enewsletters and online liaison with media and press for over three years. Not only did it have one of the biggest and most successful online communities I've worked on, it was also a lot of fun!